Not Another Insurance Company

To see the work click here šŸ‘‡šŸ¾

Project: A series of different forms of user research for an undisclosed insurance company aptly renamed “Not Another Insurance Company (NAIC).”  Performed a series of 3 projects doing interviews, focus groups, and finally a workshop to help this company improve their implementation process.


  • Helped develop the methodology used to complete the interviews
  • Served as the client liaison to the moderator
  • Sourced and ran the tech setup to record the screen and the respondent’s facial expressions during the interviews
  • Took notes using a rainbow chart as well as live using Morae software
  • Contributed to the report and designed mockups to propose an on boarding tutorial and future research

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